'Merry and bright': How marketers are evolving for ambitious holiday shoppers
Briefly

"We've got increased confidence in the economy, holiday shoppers are planning increased spending this holiday season, with record spending intentions."
"Shoppers this year are expected to spend an average of $1,778, an increase of 8% over last year... attributed in part to a rosier economic outlook and perceived higher prices."
Read at Fashion Dive
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