Meet the De-Influencers, Who've Built a Brand on Buying Nothing
Briefly

De-influencers are pushing back against the pressure to buy more, emphasizing sustainability and the idea of consuming less as a countertrend to influencer culture.
With the influencer economy worth around $250 billion and projected to reach nearly $500 billion by 2027, de-influencing is a small but significant response highlighting unsustainable consumption habits.
Read at GQ
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