Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
Briefly

"Influencer agencies are shifting from transactional relationships to becoming strategic partners invested in long-term creator development, offering comprehensive support for personal branding, content strategy, and audience growth."
"Curtis Morton, head of talent management at Socially Powerful, highlights the agency's aim to blend AI with influencer management, improving creator services and expanding their roster from 11 to 30-40 creators."
Read at Digiday
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