Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
Briefly

Kantor's journey started in college, forming an agency through a connection with a writer looking for a business partner, leading to immediate success with multiple accounts.
The key lesson from MDC's experience for Kantor was to incentivize agencies by giving them vested interests, thus promoting shared success through collaboration instead of ownership.
Read at Digiday
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