Creators are increasingly being hired by agencies in various roles, as they possess the skills to produce flexible and effective content that engages audiences on social media.
Hiring influencers for in-house roles, like creative directors, reflects a shift where agencies recognize the value of creators in driving brand engagement through authentic content.
Clients are demanding more native content tailored specifically for social media due to evolving algorithms, pushing even traditional brands to adapt their strategies.
As content creators enter full-time roles at agencies, they bring their unique perspectives and insights into engagement and strategy, enhancing the overall media approach.
#influencer-marketing #content-creation #social-media-strategy #agency-roles #user-generated-content
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