Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution
Briefly

"The rollbacks on the Peacocks and the Maxes and the ones that have launched relatively recently at very high price points, Netflix, ... has made them much more affordable and headed in the right direction in terms of pricing, and an adequate replacement for the efficiency of linear TV." - David Campanelli, chief investment officer at Horizon Media
"On the CTV side, with the consolidation and mergers somewhat complete ... we're really seeing investment scale, just knowing the users are tied in from a content perspective and contextual relevancy. So, there is a moment where we're really seeing a spotlight come in from the streaming platforms just
Read at Digiday
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