Horizon Media is gearing up for significant acquisitions in 2025 to expand its capabilities in retail technology, influencer marketing, and sports marketing. CEO Bill Koenigsberg shared insights with Business Insider about the agency's renewed vigor following recent organizational changes and investments. Despite not seeking further external investment, the agency sees itself as rejuvenated and committed to enhancing its resources. Industry analysts predict a wave of acquisitions triggered by major mergers within the ad sector, potentially intensifying competition among agencies for both talent and accounts.
"Now I have to figure out how to add significantly more resources to get us even faster," he said, though he added Horizon isn't looking for additional investment itself.
"We're 35 years old as a company, but I'll tell you that we're a startup all over again," Koenigsberg told BI.
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