McKinsey: CMOs feel unprepared as duties pile up
Briefly

from Marketing Dive3 months ago
"Only 27% of marketing leaders feel equipped to manage their expanding duties related to generative AI, highlighting a significant skill gap in the industry."
Marketing Divehttps://www.marketingdive.com/news/mckinsey-cmo-strategy-generative-AI-pricing-performance-marketing/731340/
"Barriers like internal silos and budget constraints impede marketing success, with 36% citing silos and 34% reporting lack of funds as critical issues."
Marketing Divehttps://www.marketingdive.com/news/mckinsey-cmo-strategy-generative-AI-pricing-performance-marketing/731340/
Read at Marketing Dive
#marketing-leadership #generative-ai #brand-building #organizational-barriers #marketing-strategies
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