McDonald's marketing strategy expertly focuses on Gen Z, a demographic with significant buying power. According to Anna Engel, the brand recognizes the importance of fostering long-term relationships with Gen Z, which can yield life-long loyalty. Gen Z not only drives consumer spending but also cultural trends. McDonald's employs fan-centric insights to enhance its campaigns and connect meaningfully with this influential audience, ensuring the brand remains relevant and appealing amidst changing consumer expectations.
"McDonald's, as a brand, knows the importance of building long-term relationships with our fans. If we build the foundational relationships with Gen Z early, we can continue to build upon that relationship so they'll become fans for life."
"Our ambition is to continue to be this cultural icon out there. Since Gen Z is driving that culture, they set the tone for what brands people should consider, so it's really important that we are part of that consideration set for them."
Collection
[
|
...
]