McDonald’s is extending its $5 Meal Deal promotion, originally a limited-time response to inflation concerns, showing its commitment to menu affordability for consumers.
This promotion, which includes a McDouble or McChicken, small fries, chicken nuggets and a drink, aligns with competitors’ value-based strategies to retain customer loyalty.
In a letter addressing customer concerns on price hikes, McDonald’s USA president Joe Erlinger reassured that prices have increased less than inflation and remain competitive.
FinanceBuzz’s analysis highlighted that McDonald’s value meals can save customers significantly when compared to purchasing individual items, reinforcing its position in the budget-conscious market.
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