"As an enormous makeup brand, we know that Pinterest is the place where the Gen Z consumer, especially, will go to find makeup trends. As we dug into the data, we saw that 48% of Maybelline's engaged audience on Pinterest is Gen Z. Although we represent all [consumers], we're always trying to target new audiences, and Pinterest is that location where we found that most [consumers] engaged with our content."
"Pinterest has evolved into one of the biggest search and discovery engines. With shopping and ad features added in 2020, it has quickly attracted an even larger audience, especially younger consumers."
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