In B2B marketing, sticking to traditional channels can limit potential. Expanding media strategies is crucial to engage audiences on platforms where they actively participate.
Your CRM holds insights to understand your audience better and can confirm whether your marketing efforts reach the appropriate decision-makers and influencers.
Using LinkedIn groups allows marketers to explore discussions, job titles, and concerns in their target audience, providing insights into common pain points to address.
Leveraging the LinkedIn Insight tag can help marketers discern user attributes visiting their site, tailoring their strategy based on data-driven insights on potential customers.
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