Social media marketing
fromInc
5 days agoThe LinkedIn Advice You've Been Hearing Might Be Wrong
Teach and inform rather than pitch, and align post topics with your profile to improve reach.
Most coaches show up to discovery calls ready to sell. They prepare their pitch, practice overcoming objections, and hope their charisma carries them through. But the best coaches don't sell on discovery calls at all. They pre-sell through content. Their prospects arrive already 80% convinced, credit card in hand, asking when they can start. Create this reality by transforming your LinkedIn presence from a digital resume into a sales engine.
Every LinkedIn post that books calls hits the same psychological triggers, and the influencers who get results know exactly which ones. They understand something you might not: your dream clients scroll LinkedIn with specific fears keeping them up at night. The posts that convert don't bother with chasing algorithms or understanding viral mechanics. They speak directly to the midnight thoughts your perfect reader can't release.