Matthew McConaughey is set to return to the Super Bowl in a new Uber Eats advertisement. Teasers revealed show him emulating Chicago Bears coach Mike Ditka. Gallivanting around audience engagement, Uber's North America marketing head, Georgie Jeffreys, emphasizes the unique advertising opportunity during the Super Bowl, where people are eager for brand creativity. This year's campaign pivoted after McConaughey's previous appearance sparked a complete strategy overhaul. Celebrities like Charli XCX and Martha Stewart were later added, aimed at amplifying the marketing message effectively.
It's official, Matthew McConaughey is returning to the Super Bowl in a new Uber Eats advertisement, leveraging his celebrity status to enhance brand engagement.
Collection
[
|
...
]