"I might do the cover of Sports Illustrated and look glamorous and fabulous in a bathing suit at 82, but I also make sure that my blogs and my Instagram posts and my TikToks show me cleaning out the chicken coop. It's that authenticity, she explained, that has endeared her readers, viewers, followers, listeners, and customers over the last 50 years."
"What Martha Stewart Living has done all along is try to adapt early to the kinds of technology that will make a difference. We've done that very nicely. That's why our Instagram is so popular. Our TikTok is becoming more and more popular. All of that stuff helps. Take advantage of it. It's there-use it."
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