In this episode of the Marketing Vanguard podcast, Natalie Bastian, CMO of Teads, shares insights on her career journey from traditional TV to ad tech. She highlights her experiences at Comedy Central and Roku, explaining how these shaped her unique perspective on media and advertising. Natalie discusses strategic relationships fostered at CES, the future of CTV as a shift in viewership dynamics, and the professional importance of versatility, urging marketers to embrace a multi-faceted skillset to stay relevant in the evolving landscape.
She emphasizes the importance of balancing passion with practical experience in marketing, advocating for being a 'triple threat' in order to thrive.
Natalie predicts a tipping point for CTV adoption, noting the shift in viewership from linear to streaming TV as a key transformation.
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