In light of recent macroeconomic challenges, a significant 62% of professionals stress the necessity of performance-driven paid media investments. As brands prepare for 2025, key focus areas include increasing awareness, sales lift, and enhancing return on ad spend (ROAS). Furthermore, the management of retail media measurement reflects varying strategies, with 62% of marketers opting for in-house solutions. To assist in navigating these evolving dynamics, the incorporation of measurement and attribution platforms is imperative. This has become a priority for retail media networks and marketers alike to ensure effective investment and accountability.
62% of professionals worldwide emphasize the importance of performance-driven paid media investments, particularly amid current macroeconomic challenges, highlighting a shift in marketing priorities.
As we transition into 2025, U.S. brands and marketers are concentrating on awareness, sales lift, and incremental return on ad spend as their key performance indicators.
The recent survey revealed that 62% of marketers are managing retail media measurement in-house, reflecting the growing complexity of digital investment strategies.
This chart serves as a vital resource for marketers to benchmark their media investments, demonstrating the pressing need for robust measurement and attribution platforms.
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