Fran Westbrooks, President and Managing Partner of BLVD Content, advocates for authentic connections between brands and diverse audiences, drawing on over 15 years of experience. He emphasizes his dedication to shaping cultural marketing while fulfilling a duty to assist those lacking marketing guidance. Westbrooks shares insights on the evolving landscape of consumer-brand relationships, noting that corporate culture may not mirror personal culture and younger generations view themselves as brands. His personal revelations, especially from parenthood, enhance his understanding of empathy in business, motivating his strategies and ambitions for both personal and professional growth.
At this point in my career it surpasses a mission. It is a duty that I am honored to fulfill.
Consumers want to see themselves in the ads not through casting, but through understanding of the culture being represented.
Seeing myself through my child opens another level of empathy and patience for everyone around me.
The new generation of cultural consumers consider themselves a brand. So the way to engage is drastically different than prior generations.
#cultural-marketing #brand-authenticity #diverse-audiences #creative-entrepreneurship #consumer-insights
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