#diverse-audiences
#diverse-audiences

[ follow ]

AdExchanger

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets | AdExchanger

Third-party cookies and brand safety blocklists make it difficult for marketers to reach underserved audiences in the open programmatic marketplace.

Private marketplaces (PMPs) offer a solution by allowing advertisers to reach specific audiences and tailor brand safety guidelines. [ more ]

Black Enterprise -

Buzzfeed has partnered with Culture Genesis to market advertisements to diverse audiences.

Culture Genesis will include BuzzFeed's multicultural brands in its inventory, while BuzzFeed gains an advertising sales partner. [ more ]

[ Load more ]