Hitchcock's strategy for 'Psycho' demonstrated the importance of creating an air of mystery and suspense, allowing audiences to be intrigued without revealing too much.
The film's marketing campaign, famously marked by strict measures to keep the plot under wraps, was a bold move that increased audience curiosity and anticipation.
In an age where movies often expose too much in trailers, the simplistic yet effective marketing approach for 'Psycho' reminds us of the power of understated teases.
By focusing on the experience rather than the explicit details of the storyline, movie marketing has much to learn from classic examples like 'Psycho'.
Collection
[
|
...
]