Watch Alfred Hitchcock's Groundbreaking, Six-Minute Trailer for Psycho (1960)
The key to enjoying Psycho is to watch it from the startâHitchcock insisted on strict audience etiquette to preserve its captivating narrative and twist.
Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past
Hitchcock's strategy for 'Psycho' demonstrated the importance of creating an air of mystery and suspense, allowing audiences to be intrigued without revealing too much.