#film-strategy

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Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'.
#apple

Report: Apple changes film strategy, will rarely do wide theatrical releases

Apple is shifting focus from big-budget films to a more sustainable and awards-focused movie strategy.

Why Can't Apple Figure Out Movies?

Apple's film strategy is evolving, with a shift away from traditional theatrical releases towards digital distribution.

Report: Apple changes film strategy, will rarely do wide theatrical releases

Apple is shifting focus from big-budget films to a more sustainable and awards-focused movie strategy.

Why Can't Apple Figure Out Movies?

Apple's film strategy is evolving, with a shift away from traditional theatrical releases towards digital distribution.
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