"Lucasfilm chief Kathleen Kennedy is stepping down after over 13 years and will be replaced by incoming co-presidents Dave Filoni and Lynwen Brennan. Filoni is currently Lucasfilm's chief creative officer, while Brennan brings business acumen as Lucasfilm's general manager. Star Wars is one of Hollywood's most valuable franchises, generating billions of dollars for Disney during Kennedy's tenure. That includes "The Force Awakens" in 2015, which is the highest-grossing film ever in the US."
"That said, Filoni and Brennan are inheriting challenges. Disney hasn't made a Star Wars movie since 2019, in part due to a slew of announced films that never got finished. The franchise's output on Disney+ has included huge hits like "The Mandalorian" and "Andor," as well as several misfires that failed to satisfy critics or audiences. Filoni and Brennan must balance pleasing longtime Star Wars lovers and growing the fan base, all while generating enough money for Disney without diluting the Star Wars brand."
Kathleen Kennedy is stepping down after more than 13 years as Lucasfilm chief and will be replaced by co-presidents Dave Filoni and Lynwen Brennan. Filoni brings creative leadership as chief creative officer and Brennan brings business experience as general manager. Star Wars has generated billions for Disney, including The Force Awakens as the highest-grossing US film. Challenges include no theatrical Star Wars release since 2019, cancelled or unfinished film projects, and mixed results on Disney+ with hits like The Mandalorian and Andor alongside misfires. Filoni and Brennan must balance satisfying longtime fans, growing the audience, and protecting the franchise from dilution and fatigue.
Read at Business Insider
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