Evan Giordano, a strategist at Mother New York, emphasizes that brand marketers are turning to "nontraditional formats" to engage consumers effectively, aiming to create memorable cultural moments.
Giordano highlights the need for marketing teams to abandon traditional campaign frameworks, stating, "It's pretty liberating... What can we make that will go out into culture?"
As marketers shift to blending performance and brand marketing, there's a growing realization among C-Suites that investing in brand marketing is crucial for long-term dividends.
The fragmentation of media has led to a decreasing number of mass media moments, pushing marketers to rethink their strategies in order to connect meaningfully with consumers.
#marketing-strategy #nontraditional-advertising #brand-marketing #consumer-engagement #advertising-trends
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