Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Briefly

from Digiday3 months ago
"The pie is getting significantly bigger," Karwowski said, noting agency clients have boosted their influencer budgets by 50-100% in the last year, highlighting the growth in spending.
Digidayhttps://digiday.com/marketing/marketing-briefing-saturation-and-cost-concerns-push-brands-to-concentrate-influencer-spend-on-fewer-creators/
Imogen Coles stated, "They are probably feeling that they're getting less work because we have more choice to pull from," reflecting the changing dynamics in influencer marketing.
Digidayhttps://digiday.com/marketing/marketing-briefing-saturation-and-cost-concerns-push-brands-to-concentrate-influencer-spend-on-fewer-creators/
Read at Digiday
#influencer-marketing #micro-influencers #nano-influencers #marketing-trends #brand-strategy
[
|
]