"This year alone, we'll pay out more than $20 million to influencers on TikTok," said James Nord, CEO of influencer marketing shop Fohr. "Those are the emerging entrepreneurs, the small businesses, who are going to be hurt the worst."
"Creators are well aware that any social channel can be gone in a second, but the hope is always that their audiences will follow them wherever they go," said Chelsea Goodson, head of creator economy at influencer platform Find Your Influence.
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