The first half of 2024 saw some expected marketing trends, while the second half compelled marketers to recalibrate their approach amid cultural shifts and unexpected changes.
As we wrap up the year, 2024 has been defined by a need for marketers to become comfortable with the unexpected and adapt to fast-changing trends.
Generative AI is widely recognized as a crucial tool for marketers, with some claiming cost savings, while others highlight consumer sentiment regarding ad creation.
Many brands created their own ad networks in the first half of 2024, but growth slowed in the latter half as marketers evaluated effectiveness and relevance.
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