Senate Republican Leader Mitch McConnell has added his voice to the call to ban TikTok in the U.S. unless its Chinese parent company, ByteDance, divests its stake, reigniting discussions around the potential ban.
Marketers, particularly direct-to-consumer brands like Halara and Duolingo, who have leveraged TikTok for growth and virality, are now reevaluating their social media strategies to diversify amidst uncertainties surrounding TikTok's future.
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