"Perplexity's 'Buy with Pro' is attempting to revolutionize in-app purchases by integrating free shipping, as it differentiates itself from the ad business and supports high-intent searches."
"Early Perplexity advertisers reported astonishing CPMs of $30 to $60, illustrating a stark contrast with Netflix's fluctuating CPM rates which now rest around $30 down from an initial $60 floor."
"Unlike traditional search ad offerings, Perplexity utilizes a CPM basis for transactions, moving away from conventional click-based metrics, indicating its still-developing approach to direct response advertising."
"Trendii's model of linking pop culture images to products shows how brand safety concerns arise, highlighting the risks of ad placements next to sensitive content such as discussions on suicide and medical imagery."
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