Jim has been a meaningful contributor to the business of podcasting throughout his career, and it's no surprise that he's elevating podcast attribution with expansion to cross-channel measurement that properly values audio.
Jim's leadership has been key to scaling innovations like Reach Lift, which measures the incremental reach added by podcast campaigns, allowing advertisers to evaluate the true effectiveness of their audio campaigns.
Using Magellan AI's pixel-based trackers, conventions from both exposed and unexposed audiences are captured and aggregated, providing advertisers with clear insights into how their campaigns drive response and conversation compared to control groups.
His deep understanding of the industry and strong leadership make him the perfect fit for the role of GM, overseeing the company's growing suite of measurement solutions.
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