Magellan AI Promotes Jim Ballas To General Manager, Measurement - Podcaster NewsJim Ballas has been promoted to GM of Measurement, overseeing Magellan AI's measurement solutions for podcast ad verification and attribution.
Eindhoven-based ANTENNEX secures 1.5M funding - Silicon CanalsANTENNEX secures €1.5M seed funding to enhance antenna testing services and expand globally.
HUMAN Raises $50 Million To Build A Deterministic ID For Attribution | AdExchangerHUMAN has raised over $50 million to expand its ad fraud detection platform into a comprehensive measurement solution for eCommerce.
Measured's Revamped Platform Blends Automation, Incrementality And MMM | AdExchangerAutomated incrementality testing and MMM integration improve measurement solutionsIncrementality testing can be time-consuming and challenging due to setup and interpretation
LoopMe Announces the Launch of its Audience & Measurement PlatformLoopMe introduced AMP, an Audience and Measurement platform, integrating PurchaseLoop Audiences and measurement solutions, offering extensive tools for audience creation, measurement, and insights.