"Michael takes the reins of our growing retail media network bringing with him more than two decades of sales and marketing experience," said Max Magni.
According to the Macy's website, the Macy's Media Network provides ad placements on their websites and uses closed-loop reporting to track online and in-store conversion activity.
Macy's Media Network is one of retail's premier platforms for advertisers helping them to connect with highly engaged customers across Macy's and Bloomingdale's, giving marketers a host of opportunities to more effectively leverage their media campaigns.
#macys-media-network #advertising-partnerships #loyalty-programs #digital-marketing #retail-industry
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