#macys-media-network

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fromRetail Dive
1 week ago
Marketing tech

Macy's partners with Amazon for retail ads ahead of holiday season

Macy's Media Network will pilot Amazon Retail Ads Service, letting advertisers buy and manage Macy's site ads through Amazon Ads tools while Macy's retains control.
fromMarketing Dive
1 week ago
Marketing tech

Macy's partners with Amazon for retail ads ahead of holiday season

Macy's Media Network will allow advertisers to buy and manage Macy's site ads through the Amazon Ads console in a Q4 pilot while retaining control.
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