E-CommercefromRetail Dive1 week agoHow Macy's Media Network navigates complex 'coopetition' with AmazonRetailers are using Amazon's Retail Ad Service to power their media networks, increasing advertiser reach, credibility, and simplifying ad buying.
fromRetail Dive5 months agoMarketing techMacy's partners with Amazon for retail ads ahead of holiday seasonMacy's Media Network will pilot Amazon Retail Ads Service, letting advertisers buy and manage Macy's site ads through Amazon Ads tools while Macy's retains control.
fromMarketing Dive5 months agoMarketing techMacy's partners with Amazon for retail ads ahead of holiday seasonMacy's Media Network will allow advertisers to buy and manage Macy's site ads through the Amazon Ads console in a Q4 pilot while retaining control.
fromRetail Dive5 months agoMarketing techMacy's partners with Amazon for retail ads ahead of holiday season
fromMarketing Dive5 months agoMarketing techMacy's partners with Amazon for retail ads ahead of holiday season
