"The collaboration leverages features Amazon introduced in January, enabling it to serve as a third-party provider of ad-serving and reporting capabilities for retailers. Through the offering, named Amazon Retail Ad Service, outside partners can use Amazon's ad-targeting and measurement tools on their own websites and in their apps, thus providing advertisers better data regarding real-time availability, pricing and contextual information such as search queries and browsing behavior."
"Macy's Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company announcement. Through the program, advertisers will be able to manage Macy's sponsored products campaigns alongside other retail media investments using familiar workflows and reporting and measurement tools. The pilot, which will launch in early Q4 in time for the holiday season,"
Macy's Media Network will pilot Amazon Retail Ads Service, enabling partners to purchase ads on Macy's website through the Amazon Ads console and other APIs. Advertisers can manage Macy's sponsored product campaigns alongside other retail media investments using familiar workflows, reporting, and measurement tools. The pilot launches in early Q4 for the holiday season and will not affect self-serve or managed campaigns already run through Macy's Media Network. Macy's will run the service on dedicated systems with access controls so Macy's retains control over its ad experience while advertisers gain Amazon's ad-targeting, measurement, and real-time availability and pricing data.
Read at Retail Dive
Unable to calculate read time
Collection
[
|
...
]