Paris-based music streamer Deezer chooses DAX for ad sales
Deezer has partnered exclusively with DAX for U.S. audio advertising to enhance its advertising capabilities and reach a diverse audience of music fans.
Milk and Oreo uniform sponsorships give Toronto Maple Leafs most delicious wearable ads in NHL history
The Toronto Maple Leafs partnered with Oreo Cookies, humorously uniting their helmet and jersey advertisements of 'Oreos' and 'Milk' to promote community health.
How Discover's 'College Football 25' integration demonstrates EA's advertising dreams
EA Sports College Football 25 marks EA's reentry into college football games, driving significant revenue and ad opportunities with brands like Discover.
VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US
VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchanger
Advertisers seek proof of performance for streaming investments through partnerships with retail media partners.
Snap's revenue and earnings beat forecasts, shares surge over 20% - SiliconANGLE
Shares in Snap Inc. soared over 20% post revenue and earnings beats.
Macy's Inc. Taps Michael Krans to Run Media Network
Michael Krans appointed as VP of Macy's Media Network
Macy's Media Network contributes to revenue through advertising partnerships and loyalty program data
When Walled Gardens Collide | AdExchanger
Walmart's acquisition of Vizio is primarily a data play, providing access to ACR data for TV measurement and closed-loop attribution for advertisers.
Big Tech platforms like Google are forming unique partnerships with smaller walled gardens like Instacart for closed-loop attribution, creating power imbalances in the advertising ecosystem.
Retail Media's Top 3 Growing Pains (and How to Navigate Them)
Retail media growth brings internal challenges like internal silos, measurement, and product investment.
NBCU unveils Paris Creator Collective for Olympics coverage
NBCUniversal launches Paris Creator Collective program for the Paris Olympics to engage younger audiences and advertisers.