#advertising-partnerships

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AdExchanger
2 months ago
Marketing

Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchanger

Advertisers seek proof of performance for streaming investments through partnerships with retail media partners. [ more ]
SiliconANGLE
2 months ago
Marketing

Snap's revenue and earnings beat forecasts, shares surge over 20% - SiliconANGLE

Shares in Snap Inc. soared over 20% post revenue and earnings beats. [ more ]
WWD
4 months ago
Marketing

Macy's Inc. Taps Michael Krans to Run Media Network

Michael Krans appointed as VP of Macy's Media Network
Macy's Media Network contributes to revenue through advertising partnerships and loyalty program data [ more ]
AdExchanger
4 months ago
Marketing tech

When Walled Gardens Collide | AdExchanger

Walmart's acquisition of Vizio is primarily a data play, providing access to ACR data for TV measurement and closed-loop attribution for advertisers.
Big Tech platforms like Google are forming unique partnerships with smaller walled gardens like Instacart for closed-loop attribution, creating power imbalances in the advertising ecosystem. [ more ]
Marketing Dive
3 weeks ago
Marketing

NBCU unveils Paris Creator Collective for Olympics coverage

NBCUniversal launches Paris Creator Collective program for the Paris Olympics to engage younger audiences and advertisers. [ more ]
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