#advertising-partnerships

#advertising-partnerships

Deezer has partnered exclusively with DAX for U.S. audio advertising to enhance its advertising capabilities and reach a diverse audience of music fans.

The Toronto Maple Leafs partnered with Oreo Cookies, humorously uniting their helmet and jersey advertisements of 'Oreos' and 'Milk' to promote community health.

EA Sports College Football 25 marks EA's reentry into college football games, driving significant revenue and ad opportunities with brands like Discover.

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.

Advertisers seek proof of performance for streaming investments through partnerships with retail media partners.

Shares in Snap Inc. soared over 20% post revenue and earnings beats.

Michael Krans appointed as VP of Macy's Media Network

Macy's Media Network contributes to revenue through advertising partnerships and loyalty program data

Walmart's acquisition of Vizio is primarily a data play, providing access to ACR data for TV measurement and closed-loop attribution for advertisers.

Big Tech platforms like Google are forming unique partnerships with smaller walled gardens like Instacart for closed-loop attribution, creating power imbalances in the advertising ecosystem.

Retail media growth brings internal challenges like internal silos, measurement, and product investment.

NBCUniversal launches Paris Creator Collective program for the Paris Olympics to engage younger audiences and advertisers.