LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.
Briefly

LVMH's unprecedented $163 million sponsorship of the 2024 Paris Olympics has set a new standard in brand engagement, offering unparalleled experiences to its top clients.
Daniel Langer emphasized that LVMH's involvement was a 'masterclass' in brand engagement, elevating the company's visibility and providing unique opportunities through exclusive pre-Olympic events.
Read at Business Insider
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