#lvmh

[ follow ]
english.elpais.com
1 week ago
Marketing

Luxury brands flex: How athletes have become a surefire fashion statement

LVMH allocates around 1% of profits, approximately $163 million, for premium sponsorship at Paris 2024 Olympics emphasizing values over money. [ more ]
Digiday
2 months ago
Marketing

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.
Brands are exploring deeper ties with entertainment industry for marketing. [ more ]
www.fastcompany.com
2 months ago
Marketing

Why LVMH's new entertainment division is the future of brand content

Nike and LVMH are venturing into brand entertainment through internal content studios and partnerships with Superconnector Studios.
Content productions like documentaries, docuseries, and podcasts are being used as effective marketing tools by brands like Nike and LVMH. [ more ]
www.independent.co.uk
1 month ago
France news

Critics question unveiled Olympic uniforms for France: Are sleeves just for men?'

People criticize Team France's 2024 Olympic outfits by LVMH and Berluti for featuring sleeveless tuxedos for women, sparking online controversy. [ more ]
www.france24.com
3 months ago
France news

From gold medals to wardrobes, Paris Olympics to spotlight French luxury

LVMH plans to incorporate high-end luxury brands into the 2024 Paris Olympics, including designing the medals and dressing the French athletes.
This move highlights how sport has become a promotional platform for even the most exclusive brands. [ more ]
www.nytimes.com
2 months ago
Fashion & style

9 Paris Fashion Week Moments That Kept Us Talking

Paris Fashion Week is the biggest and most glamorous of the fashion weeks.
Key attendees included Victoria Beckham and notable figures like Antoine Arnault with potential business implications. [ more ]
www.nytimes.com
3 months ago
Fashion & style

Finding Fresh Talent for Fancy Watches

LVMH is focusing more on its fine watchmaking business due to the growing interest in fancy timepieces.
The group hosted LVMH Watch Week and unveiled the Louis Vuitton Watch Prize for Independent Creatives. [ more ]
therealdeal.com
3 months ago
LA real estate

LVMH Eyes Louis Vuitton Mega-Flagship in Beverly Hills

LVMH is considering building a Louis Vuitton flagship store on the site of a failed hotel project on Rodeo Drive.
Louis Vuitton is focusing on building bigger and more spectacular retail attractions, including a hybrid space in Paris that will include a store, cultural venue, and hotel. [ more ]
Wine Enthusiast
5 months ago
Wine

U.S. Cognac Sales Are Plunging-Here's Why

Rémy Cointreau's U.S. sales have plunged by 43% in the first half of 2023 due to a drop in demand for expensive liquors and a promotional price war with rivals.
2023 is a down year for the spirits industry, with consumers trading down from premium to lower-priced spirits.
The Cognac category, including Rémy Cointreau's rival LVMH, is experiencing a significant decline in sales. [ more ]
www.fastcompany.com
5 months ago
Design

Louis Vuitton, Tiffany, and Dior stores are about to get much more sustainable

LVMH, the French luxury conglomerate, is partnering with the Miami Design District to reduce the impact of its storefronts in an effort to fight climate change.
The comprehensive plan includes using rainwater, shutting off lights after hours, and using green electricity, and it will serve as a blueprint for LVMH's entire fleet of 5,600 stores worldwide. [ more ]
[ Load more ]