Jonathan Anderson, stepping into the role of creative director at Dior, faces the immense challenge of revitalizing the brand. Debuting at the Dior Homme spring/summer 2026 collection in Paris, which coincided with the Bezos/Sanchez wedding in Venice, he acknowledged the pressure of his position. Known for his sharp eye at Loewe, Anderson's task at Dior involves innovating both menswear and womenswear. With LVMH's shares declining amid economic factors, Anderson aims to balance critical acclaim with commercial success in his new role.
Dior is a different challenge. As the first creative director of menswear and womenswear since Christian Dior himself, the designer needs to revamp LVMH's second biggest brand.
Some designers get critical acclaim; others sell a lot of clothes — a rare few have a talent to do both, but that's the hope with Anderson.
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