LiveRamp has partnered with Ocado Ads to launch Audience+, an innovative self-serve media solution. This collaboration enhances advertisers' ability to leverage Ocado's first-party shopper data for optimized media campaigns. Through LiveRamp's data clean room, brands will manage and measure campaigns across various platforms with more precision. This partnership responds to the growing demand for self-serve capabilities in retail media, allowing advertisers greater control and transparency in their media strategies.
As advertisers continue to prioritize retail media's insights, retailers who deliver this capability in the most collaborative manner enabling enhanced targeting opportunities will be best placed to meet this demand.
Audience+, enabled by LiveRamp's data collaboration technology, provides brands with unprecedented access to our extensive, reliable first-party data and verified audiences.
Collection
[
|
...
]