* By Julian Cannon
Liquid IV, an electrolyte drink mix brand, is expanding its ad budget as it shifts its brand messaging to reach Gen Z and millennials.The company is one among many brands chasing the two demographics, using influencer marketing to seem relevant and authentic in the channels Gen Z and millennials occupy.
Liquid IV, an electrolyte drink mix brand, is expanding its ad budget as it shifts its brand messaging to reach Gen Z and millennials.The company is one among many brands chasing the two demographics, using influencer marketing to seem relevant and authentic in the channels Gen Z and millennials occupy.
#people #opportunity #social-media #vice-president #millennials #demographics #jennifer-lopez #sports-fans #influencer-marketing
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