LinkedIn's push to attract video creators has resulted in significant growth in video content, evidenced by a 36% rise in total video viewership year-over-year. The platform's publisher program, which engages over 500 journalists, supports video amplification and learning. Since its introduction of a dedicated vertical video feed in March 2024, weekly video creation has surged by 67%. Overall, the evidence of strong engagement shows that LinkedIn is prioritizing video as a key content format for users in professional settings.
"Our team at LinkedIn has been focused on supporting members on the platform as they explore how to leverage video to share insights."
Collection
[
|
...
]