LinkedIn launches Premium Company Page subscription providing AI-generated content, visitor tracking, call-to-action buttons, and a golden badge for verified pages, aiming to enhance SMB visibility.
The initiative reflects LinkedIn's strategy under Microsoft Corp's ownership to diversify revenue streams, with premium subscription revenue rising by 25% to $1.7 billion in 2023 from a $15 billion total annual revenue.
LinkedIn competes in influencer marketing with platforms like TikTok and Instagram, enabling Thought Leader ads for advertisers to sponsor user posts and tapping into the significant social media marketing expenditure sector.
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