LinkedIn is gaining popularity among B2C marketers, accounting for 20% of global revenue, while maintaining a strong focus on B2B. The platform is evolving with features from Instagram, TikTok, and YouTube to attract more ad spending.
B2C companies are migrating to LinkedIn for a more engaging environment with new ad formats like vertical video feed. The platform offers less saturation than other social networks, providing a unique opportunity for B2C marketers.
Luxury brands such as Chanel and Richmont are increasingly using LinkedIn for high consideration B2C activities. LinkedIn's presence at Cannes Lions shows a growing trend of B2C firms engaging with the platform.
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