Digiday1 day agoMarketingAs the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channelsBusiness brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively. [ more ]
Shopify3 weeks agoMarketingWhat is Digital Marketing? Examples, Types, and FAQ (2024) - ShopifyDigital marketing is crucial in today's online environment, with increasing investment by companies to boost revenue and brand visibility. [ more ]
Shopify1 month agoMarketing21 Types of Marketing to Promote Your Brand (2024) - ShopifyDifferent types of marketing include B2B and B2C, each appealing to different target audiences. Marketing strategies aim to engage, inform, and attract customers through various channels like social media and influencer marketing. [ more ]
Forbes1 month agoMarketingCouncil Post: Cross-Channel Marketing In 2024: Five Insights And RecommendationsOptimizing cross-channel marketing campaigns is crucial for personalized customer experiences. [ more ]
Forbes2 months agoMarketingCouncil Post: Why Well-Designed Marketing Funnels Are More Important Than Ever For B2C BrandsB2C brands are shifting to direct-to-consumer sales and facing the challenge of meeting Amazon's standards. Traditional marketing funnels have evolved to include loyalty and advocacy stages for customer brand advocacy. [ more ]