Marketing techfromMarTech2 months agoHow B2B and B2C brands adopt genAI - same tech, different strategies | MarTechGenerative AI adoption varies greatly between B2B and B2C due to their differing buyer dynamics.
Marketing techfromMarTech2 months agoHow B2B and B2C brands adopt genAI - same tech, different strategies | MarTechGenerative AI adoption varies greatly between B2B and B2C due to their differing buyer dynamics.