LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble
Briefly

LinkedIn's new advertising solutions like CTV Ads and Live Event Ads aim to help advertisers target key decision-makers effectively across various platforms, providing opportunities for precise engagement throughout the purchasing process.
Partnerships with NBCUniversal, iSpot, and Kantar bring advanced audience measurement capabilities and opportunities for brand lift studies, enhancing the effectiveness and impact of advertising strategies on LinkedIn's platform.
Read at Lindsey Gamble
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