LinkedIn is enhancing Live Event Ads, enabling brands to promote user content related to their events and share 30-second video sneak peeks to increase engagement.
With a 14.4% rise in Live Events, LinkedIn aims to optimize marketers' event strategies by providing new promotional features linked to user-generated content.
Marketers using LinkedIn's 'Accelerate' can now incorporate video or document ads alongside traditional image ads, providing diverse content options during campaign creation.
Expanded targeting options within LinkedIn event setups allow businesses to fine-tune their audience reach, enhancing promotional effectiveness for live events.
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