LinkedIn, owned by Microsoft, is significantly ramping up its video capabilities to enhance user engagement and revenue potential. The platform has reported a 36% increase in video upload activity and a 100% increase in video creation compared to the previous year. To further this growth, LinkedIn introduces a new full-screen vertical video display, which allows users to engage more effectively with video content. With over 1 billion users, LinkedIn aims to leverage this trend to expand its advertising and paid features, highlighting the popularity of video in a professional networking environment.
Video viewership on LinkedIn has increased by 36%, leading the platform to enhance features that promote user engagement and video activity.
LinkedIn's new vertical video display is a strategic move to tap into the rising popularity of video, crucial for user engagement within professional contexts.
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