LinkedIn is prioritizing video updates to boost engagement, particularly among younger users like Gen Z. Expanding its mobile video experience to desktop enhances accessibility, encouraging more viewership during work hours. Moreover, video incorporated into search results caters to a modern trend where social media serves as search engines. LinkedIn also addresses the challenge of content saturation through profile previews and enhanced follow features, fostering deeper connections. With the introduction of Average Watch Time, creators gain insights to refine their content strategy, making LinkedIn increasingly appealing for professional and personal content alike.
LinkedIn's new video features enhance discoverability and user engagement, especially catering to Gen Z, thereby integrating video content into the platform's core experience.
By expanding its mobile video offerings to desktop, LinkedIn is reinforcing its commitment to video content, positioning the platform as advantageous for creators.
With the introduction of Average Watch Time, creators now gain actionable insights that allow them to tailor content more effectively for viewer engagement.
As LinkedIn evolves, it opens opportunities for TikTok creators to engage with a professional audience through diverse video content beyond traditional corporate formats.
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