laire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble
Briefly

from Lindsey Gamble11 months ago
Claire's introduced The Collab, a new group of Gen Z Alphas, ranging from 7 to 17 years old, to aid in the brand's creative direction.
Lindsey Gamblehttps://www.lindseygamble.com/blog/laires-introduces-the-collab-initiative-to-collaborate-with-gen-z-alphas-on-the-brands-creative-direction
Participants not only starred in brand ads, but also contributed to designing collection pieces and capturing behind-the-scenes content.
Lindsey Gamblehttps://www.lindseygamble.com/blog/laires-introduces-the-collab-initiative-to-collaborate-with-gen-z-alphas-on-the-brands-creative-direction
Read at Lindsey Gamble
#collaboration #gen-z #brand-marketing #creator-partnerships
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