"The key to capitalizing on the growing gaming audience is to ensure that the advertising experience is aligned with their enjoyment of the gameplay, not interrupting it."
"With 57% of players indicating they feel happy while gaming, it’s essential for advertisers to keep the gameplay experience intact to maintain audience enjoyment and engagement."
"The evolution of esports has shown promising results, with revenue from live events increasing by 20% year-on-year as third-party operators enhance player and viewer experiences."
"Gamers are not just consumers; they engage deeply with brands when advertisements are integrated seamlessly, which could elevate their experience during gameplay."
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